American Songwriter is a music industry platform providing news, interviews, and songwriting resources. The goal was to develop a content-driven website with a strong focus on user engagement and seamless content management.

The project started with an analysis of music and entertainment websites. Based on industry trends, a UI/UX strategy was developed to enhance readability and navigation. Wireframes and prototypes were designed using Figma.

Managing high-traffic content loads while maintaining fast performance was a challenge. Implementing a CDN and database optimization significantly improved site speed. Ensuring a smooth editorial workflow was achieved with a custom CMS enhancement.

The site underwent rigorous cross-browser and mobile testing. Google Lighthouse and GTmetrix were used to enhance performance and optimize SEO. The website was deployed on AWS with real-time monitoring for uptime and security.

American Songwriter is now a fully optimized, high-performance content platform tailored for the music industry. It provides an engaging experience for artists, songwriters, and music enthusiasts.

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